NVIDIA Wages War against Intel

Published by Bogdan Alex, on April 14th, 2008, in the categories: Video Cards


What do we know about NVIDIA and Intel? Well, NVIDIA possesses an important share of the GPU market, but it’s still behind Intel. We know this is because the integration of onboard GPUs in laptops and other mobile stuff. The PC is definitely NVIDIA’s ally. Or not? Since NVIDIA is making motherboard chipsets, looks like things are a bit more complicated than they appear.

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Jensen Huang, NVIDIA CEO, is betting it all on the games industry as related to PCs, while Intel is supposed to adopt an opposing strategy – they’ll support anything other than game-related stuff. Jon Peddie’s research company has come to the conclusion that the graphic industry in Q4 2007 sold 31.65 million discrete video card solutions, and the entire discrete GPU market generated $6.57 billion and keeps growing. An important part of this money goes to NVIDIA or AMD/ATI, but most of it is really making its way in Intel’s pocket. However, this is not about the money for Intel. Instead, Intel is looking to generate a solid marketing image, but NVIDIA is no stranger to this kind of strategy.

NVIDIA is currently improving on the signature image with its GeForce series while Intel did the same with the Centrino mobile family, and when it comes to marketing ploys and strategies, all’s going towards a colossal clash, as both companies are doing this part of the job in their own exquisite ways.

But keep in mind that Intel is at least 10 times bigger than NVIDIA when we think about the amounts of money earned per year, not to mention that Intel is preparing NVIDIA’s and AMD/ATI’s slayer – the Larabee GPU that’s supposed to come in 2009. Looks like NVIDIA is going the Spartan way in this war.
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