NVIDIA Slashes Prices
ATI is really giving NVIDIA a hard time. The RV770 GPU proves to be a cheap nonetheless powerful solution, and NVIDIA was caught off guard this time. Looks like ATI is way over those rough times it’s been through last year and now prepares to obliterate the competition with the HD 4870X2 powerhouse.
NVIDIA is now forced to come up with emergency plans. Fudzilla reports that, as of tomorrow, the green guys plan to drop the prices of Geforce GTX 280 and 260. NVIDIA is experiencing problems, as its new cards are not selling as well as previously anticipated. Not to mention that NVIDIA finally admitted that Radeon HD 4870 ended up better than expected.
In its desperate attempt to keep things under control, NVIDIA will cut $90 off the Geforce GTX 280 price-tag, but this is only intended for the GPU integrating partners, so we can’t tell for sure it this move is going to change the suggested e-tail price as well. However, end users will still pay around $90 less. Furthermore, GTX 260 will become $30 cheaper to partners, but NVIDIA specifically states that it will offer limited price protection, which means that some partners/distributors and stores might end up with some overpriced cards at their warehouses.
While NVIDIA clutches its fist and grinds its teeth in order to survive the devastating assault coming from ATI, the green fans could be expecting some more price drops as soon as Radeon HD 4870X2 is out in August and that’s all end users want to know.
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