One of these days, it was my pleasure to build a low-end gaming system for someone's kid and prove his parents that the AMD solution was better than any Intel for their money. Anyway, a 4-years old won't get to play Crysis or Call of Duty 4 anytime soon, but what about building a serious gaming system? Don't tell me - I know too well how many headaches this task can give you! Maybe this is also one of the reasons that people are moving to consoles - you simply buy something that is going to work out of the box with all games designed for it, and now AMD is trying to make this dream come true for all those PC gamers still waiting for a miracle, by unleashing its GAME! initiative.


I don't know what others may say, but I think it's very important for AMD to be close to its clients, especially since its processors are being pushed by Intel into the ropes. After all, ATI is doing fine, and no matter what various "specialists" may say, building a decent AMD-ATI gaming system is possible, although it may not break any records.

Nigel Dessau, AMD's senior vice president and chief marketing officer, said "With the support of industry leaders in PC gaming, AMD GAME! ensures consumers don't need an enthusiast-level knowledge of PC hardware for an optimal gaming system. We in the PC industry owe consumers the same predictability, simplicity and affordability in finding a PC for gaming that the console industry currently provides."

This is not a task that AMD is tackling all alone, because industry giants such as Acer, Alienware, Logitech and Microsoft are also joining the "GAME!" initiative, to provide the best gaming systems that include AMD processors, ATI Radeon HD graphics, together with AMD chipsets.

The best part is that AMD GAME! platforms can be already purchased online from system builders like Alienware, Cyberpower, iBuypower, Maingear and Velocity Micro, while retail availability is expected this summer.